Project
--media
----jquery.js
--MyApp
--templates
--manage.py
--settings.py
--urls.py
--__init__.py

<script type="text/javascript" language="javascript" src="/media/jquery.js"></script>
<script type="text/javascript" language="JavaScript">
        $(document).ready(function(){
            alert("Hello");
        });
</script>

MEDIA_ROOT = os.path.join(os.path.dirname(__file__),'media')

(r'^media/(?P<path>.*)$', 'django.views.static.serve', {'document_root': settings.MEDIA_ROOT})

MEDIA_URL = '/media/'