from django.conf.urls import patterns, include, url
from django.conf import settings
...
    url(r'^robots.txt$', 'django.views.static.serve',
            {'document_root': settings.STATIC_ROOT, 'path': "robots.txt"}),
    url(r'^favicon.ico$', 'django.views.static.serve',
            {'document_root': settings.STATIC_ROOT, 'path': "favicon.ico"}),
    url(r'^assets/(?P.*)$', 'django.views.static.serve',
            {'document_root': settings.STATIC_ROOT}),  

MEDIA_ROOT = '/home/mav/workspace/djang/assets/image/'
MEDIA_URL = '/image/'
STATIC_ROOT = '/home/mav/workspace/djang/assets/'
STATIC_URL = '/assets/'
STATICFILES_DIRS = (
    '/home/workspace/djang/assets/'   
)

import os
PROJECT_PATH = os.path.dirname(os.path.abspath(__file__))
STATIC_ROOT = os.path.join(PROJECT_PATH, '../assets')
STATIC_URL = '/assets/'
STATICFILES_DIRS = (
    os.path.join(PROJECT_PATH, 'assets'),  
)