PROJECT_PATH =  path.join(os.path.dirname(__file__), '../')
MEDIA_ROOT =    path.join(PROJECT_PATH, '..', 'www', 'media')
STATIC_ROOT =   path.join(PROJECT_PATH, '..', 'www', 'static')
TEMPLATE_DIRS = path.join(PROJECT_PATH, 'templates/')
STATICFILES_DIRS = (
    path.join(TEMPLATE_DIRS, 'static').replace('\\','/'),
)

python manage.py collectstatic

urlpatterns = patterns(
'',
#bla bla bla
) + patterns(
    '',
    (
        r'^media/(?P<path>.*)$',
        'django.views.static.serve',
        {'document_root': settings.MEDIA_ROOT}
    )
) + patterns(
    '',
    (
        r'^static/(?P<path>.*)$',
        'django.views.static.serve',
        {'document_root': settings.STATIC_ROOT}
    )
)

STATICFILES_FINDERS = (
    'django.contrib.staticfiles.finders.FileSystemFinder',
    'django.contrib.staticfiles.finders.AppDirectoriesFinder',
    'django.contrib.staticfiles.finders.DefaultStorageFinder',
)

python manage.py shell
>>> from project.settings import *
>>> print STATIC_ROOT
>>> print STATICFILES_DIRS

SETTINGS_ROOT = os.path.dirname(__file__)
def get_project_dir(name):
    return os.path.join(SETTINGS_ROOT, '..', name).replace('\\', '/')
STATIC_ROOT = ''
STATIC_URL = '/static/'
STATICFILES_DIRS = (
    get_project_dir('static'),
)