class Criterias(models.Model):
    name = ...
class Places(models.Model):
    name = ...
class PlacesToCriterias(models.Model):
    content_type = models.ForeignKey(ContentType, on_delete=models.CASCADE)
    object_id = models.PositiveIntegerField()
    content_object = GenericForeignKey()
    criteria_group = models.ForeignKey(Criterias)

 class PlaceCriteriasInlineAdmin(GenericTabularInline):
    model = PlacesToCriterias
class PlacesAdmin(admin.ModelAdmin):
    inlines = [PlaceCriteriasInlineAdmin]
admin.site.register(Places, PlacesAdmin)

 class CriteriaPlacesInlineAdmin(GenericTabularInline):
    model = PlacesToCriterias
class CriteriasAdmin(admin.ModelAdmin):
    inlines = [CriteriaPlacesInlineAdmin]
admin.site.register(Criterias, CriteriasAdmin)

 class CriteriaPlacesInlineAdmin(admin.TabularInline):
    model = PlacesToCriterias
class CriteriasAdmin(admin.ModelAdmin):
    inlines = [CriteriaPlacesInlineAdmin]
admin.site.register(Criterias, CriteriasAdmin)